Super Bowl XLVIII

Did y'all feel the same way I did about last night's Championship Game?  That it was slightly mundane, possibly mediocre?  Maybe somehow out of sync?  I sure did.  A contest between champion football teams should be somewhat an even match, I would think, and thus exhilarating.  This game was a rout, pure and simple.  I'm not sure the Broncos even showed up, the domination by Seattle was so utterly complete.  That was the most one sided game I've seen since my granddaughter's soccer team's defeat a few weeks ago.

And the commercials were - with perhaps a half dozen exceptions -  without imagination or creativity.  The Maserati ad was incomprehensible, the Coke commercial was downright insulting, and the others were obviously targeted toward the mouth breathers in the audience.  And what about the two-minute ad featuring Bob Dylan (Bob Dylan? Really?) promoting an American made car, even though Chrysler is wholly owned by Fiat?  That's like saying Nissan or Mercedes M-Class is an American made car.  They technically are, but gee whiz . . . they really aren't.  Horses and puppies always have a high "aww" value, and they didn't disappoint.  Audi and Volkswagen were clever and got the marketing point across.  Well done.

The Super Bowl is an American Cultural event, comparable to a national holiday.  The expectation is that it should be well worth the four hours the audience invests into it.  That includes a game that keeps you on the edge of your seat, and commercials that stimulate, titillate and entertain.  Super Bowl XLVIII did not meet expectations.

Thankfully the half time show rocked.  I have new respect for Bruno Mars.